Today, customers are more informed than ever and have plenty of options to choose from. These issues offer customers a decisive role in the buying process and have changed their buying habits. Precisely for this reason, retail companies must find ways to meet customer needs. But how can a retail company adapt to changing behaviors? The answer is simple: finding new communication channels, offering competitive prices and good experiences and implementing loyalty and marketing policies. For all this, an integrated information system can become an absolutely necessary tool.
Here are a few elements that an ERP can change and thus enhence sales in retail companies: