Remodeling of hotel services by IoT - Blog Alfa Software

How can Internet of things remodel hotel services?

How can Internet of things remodel hotel services?

The concept of “experience” in the hotel industry has significantly evolved over the past 5-10 years, reflecting both demographic and technology changes in that period. For hotel owners, the clear mission is to offer an incomparable experience to every guest. But to do this, hotel owners need to know their guests very well. The more they gather information about them, the better they understand their guests and can meet their expectations. Then armed with customer data – such as anniversaries, favorite rooms or wines, and others – hoteliers can personalize their services and thus offer unique experiences. The results are increasing customer satisfaction and gaining loyalty. Even the budget dedicated to accommodation costs will increase, because the services offered meet or exceed the expectations of the clients.

In the lines written below, you will see how IoT (Internet of Things) creates individualized experiences for guests as well as some tips for implementing technology in hotels, hostels and other accommodations.

Internet of things and IT solutions in the Horeca domain

In order for the Internet of Things to fulfill its mission within the accommodation units, interconnectivity between devices and existing hotel management systems is necessary. This interconectivity makes it possible to move information between the devices and the hotel software and to store the information in the ERP / CRM of the accommodation unit for their subsequent use.
Aggregation, processing and analysis of collected data is also faster and less expensive today than ever. At the same time, data security has become more robust. All of this will influence the development and adoption of IoT systems in the near future as part of hotel management systems.
There are two ways of collecting data in a hotel: explicitly when staff asks whether the guest prefers red wine or white wine, for example; or, by default, when the hotel’s POS system, for example, automatically recognizes a red wine redemption model and stores data in the company’s ERP, considering them as customer preferences. The more automated the data collection process, the more likely the data obtained is more accurate.

So how do the hotel transform the data collection process into automation? Through software technology and modern devices that are connected to each other through Internet.
IoT devices can provide data throughout the day – room temperature, energy consumption, presence of guests and more. There will be infinite possibilities for what well-equipped hotels can do with all the data collected, provided they have the appropriate software systems to store the data from the IoT devices. The data can be used for future customized promotions for customers and causes them to come back and enjoy their stay.

Security and confidentiality of data in the context of IOT integration with hotel management applications

Integration of IoT into the landscape of hotel management solutions brings with it security and confidentiality questions, such as what happens to the confidentiality of personal information, how to authenticate and authorize those who have access to these data, and how to provides secure communication to prevent unauthorized access to these data. Addressing security and confidentiality issues in advance will pave the way for better security protocols.
Moving towards greater autonomy for objects will certainly bring the ways to secure the processes, as well as the intimacy of the guests, which can even become the attributes of differentiation within the hospitality industry.
Once security vulnerabilities are identified and addressed, what the Internet can do for the hotel industry has no limits. In fact, IoT is already here with many daily items – such as thermostats, water meters and alarm systems – that have become “smart”. Studies show that IOT involvement in the hospitality industry has been increasing more and more lately.

For hotels, IoT systems quickly shape the next phase of customer experience, from devices that allow keyless access, to sensors for measuring light, changing colors, sound intensity, and so on. Imagine that such a device can detect camera movement by allowing camera cleaning to be programmed automatically. Any scenario you imagine, the chances are that the Internet of Things will allow for something like this soon. The car industry is already depending upon sensors and devices for independent cars, and the hotel industry is not far from this kind of evolution.

The accommodation units that want a competitive advantage will offer their customers through IoT highly personalized experiences and will be able to deliver offers and services that increase the desire of guests to stay in a certain destination and even to return.

Start planning now!

It’s not too early. Considerable progress can be considered, starting with areas where you have the highest return on investment and the highest degree of customer satisfaction. Consider when deciding on an investment in IoT that a technology partner can offer you an open architecture software system. This allows not only all network devices to communicate, but also offers the greatest flexibility to personalize offers and services.

Whether it’s the needs of expanding existing services or re-imagining customer experiences in hotels / hostels, technology is a key element in bringing this vision into reality. Maximize the value of every commitment to your guests! Start planning now!

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